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Email Marketing: Opt-In Email Marketing
If used correctly, opt in email marketing offers great benefits. They include:
- Quicker and cheaper to create than offline direct communication.
- Speed of (two-way) response.
- Targeting according to user preferences.
- Personalization.
- Immediately trackable and measurable.
- The "buzz" factor - users can share the message with others at the click of a button.
- Niche areas of interest can be reached.
JND Technologies places strong emphasis on opt-in email marketing - that is the recipient has given permission for material to be sent to their email address.
And we provide a range of opt in email marketing services. They include:
- Email Consultancy
JND Technologies provides consultancy services to help you gain maximum benefit from opt in email marketing initiatives. This includes contact database integration, contact acquisition, contact retention, targeting and segmentation as well as campaign creatives, deployment and measurement.
- Email Sourcing
Through its own resources and those of its trusted partners, JND Technologies acts as your email broker - sourcing rented lists that match the profile of your targeted market. The focus is on opt-in matching. JND Technologies reviews the content, manages the mail-outs and reports on results.
- Email Copywriting
Using its in-house copywriters with extensive editorial and marketing skills, JND Technologies can maximize the textual content of your opt in email marketing initiatives for greatest effect.
- Email Creatives
Using its in-house designers and copywriters, JND Technologies can create effective plain text and/or HTML content for delivery by email. In addition, JND Technologies can create custom web-based "landing" sites and pages focused on the campaign content.
- Email Management and Delivery
JND Technologies uses cutting-edge technology to manage and deliver your opt in email marketing campaigns.
- Email Usage Reporting
JND Technologies analyses and reports on usage, click-throughs, opens, trends, subscriptions, un-subscriptions etc.
- Email Acquisition
Using various techniques, JND Technologies helps you to build and maintain in-house opt in email marketing mailing lists.
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